Understanding the value and organizational implications of big data analytics: the case of AUDI AG
Dremel, Christian, Wulf, Jochen, Maier, Annegret, Brenner, WalterLanguage:
english
Journal:
Journal of Information Technology Teaching Cases
DOI:
10.1057/s41266-018-0036-8
Date:
April, 2018
File:
PDF, 1.47 MB
english, 2018