Understanding the value and organizational implications of...

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Understanding the value and organizational implications of big data analytics: the case of AUDI AG

Dremel, Christian, Wulf, Jochen, Maier, Annegret, Brenner, Walter
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Language:
english
Journal:
Journal of Information Technology Teaching Cases
DOI:
10.1057/s41266-018-0036-8
Date:
April, 2018
File:
PDF, 1.47 MB
english, 2018
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