‘A feminine brand? Never!’ Brands as gender threats for...

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Qualitative Market Research / An International Journal 2018 / 04

‘A feminine brand? Never!’ Brands as gender threats for 'resistant' masculinities.

Ulrich, Isabelle, Tiisier-Desbordes, Elisabeth, Lindridge, Andrew
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Language:
english
Journal:
Qualitative Market Research: An International Journal
DOI:
10.1108/QMR-10-2016-0092
Date:
April, 2018
File:
PDF, 673 KB
english, 2018
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