No Small Matter: How Company Size Affects Consumer...

Journal of Consumer Research 2018 / 05

No Small Matter: How Company Size Affects Consumer Expectations and Evaluations

Yang, Linyun W, Aggarwal, Pankaj, Campbell, Margaret C
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Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1093/jcr/ucy042
Date:
May, 2018
File:
PDF, 768 KB
english, 2018
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