Implicit and explicit preferences for brand name sounds

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Marketing Letters 2018 / 5

Implicit and explicit preferences for brand name sounds

Pogacar, Ruth, Kouril, Michal, Carpenter, Thomas P., Kellaris, James J.
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Language:
english
Journal:
Marketing Letters
DOI:
10.1007/s11002-018-9456-7
Date:
May, 2018
File:
PDF, 1.11 MB
english, 2018
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