Branding in the public sector: a systematic literature review and directions for future research
Leijerholt, Ulrika, Biedenbach, Galina, Hultén, PeterLanguage:
english
Journal:
Journal of Brand Management
DOI:
10.1057/s41262-018-0116-2
Date:
May, 2018
File:
PDF, 588 KB
english, 2018