How Liberals and Conservatives Respond to Equality-Based...

Journal of Public Policy & Marketing 2018 / 04 Vol. 37; Iss. 1

How Liberals and Conservatives Respond to Equality-Based and Proportionality-Based Rewards in Charity Advertising

Lee, Younghwa, Yoon, Sukki, Lee, Young Woo, Royne, Marla B.
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Volume:
37
Language:
english
Journal:
Journal of Public Policy & Marketing
DOI:
10.1509/jppm.16.180
Date:
April, 2018
File:
PDF, 885 KB
english, 2018
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