Consumer perceptions of online advertising of weight loss...

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Consumer perceptions of online advertising of weight loss products: the role of social norms and perceived deception

Lim, Joon Soo, Chock, T. Makana, Golan, Guy J.
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Language:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527266.2018.1469543
Date:
May, 2018
File:
PDF, 1.57 MB
english, 2018
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