[Contributions to Management Science] Competitiveness in Emerging Markets || Big Data for Competitiveness of SMEs: Use of Consumer Analytic to Identify Niche Markets
Khajeheian, Datis, Friedrichsen, Mike, Mödinger, WilfriedVolume:
10.1007/97
Year:
2018
Language:
english
DOI:
10.1007/978-3-319-71722-7_29
File:
PDF, 434 KB
english, 2018