[Contributions to Management Science] Competitiveness in Emerging Markets || The Implications of Programmatic Advertising on the Business Model of TV Broadcasters
Khajeheian, Datis, Friedrichsen, Mike, Mödinger, WilfriedVolume:
10.1007/97
Year:
2018
Language:
english
DOI:
10.1007/978-3-319-71722-7_3
File:
PDF, 370 KB
english, 2018