When opposites attract? Exploring the existence of complementarity in self-brand congruence processes
Karampela, Maria, Tregear, Angela, Ansell, Jonathan, Dunnett, SusanLanguage:
english
Journal:
Psychology & Marketing
DOI:
10.1002/mar.21107
Date:
May, 2018
File:
PDF, 262 KB
english, 2018