A Comparative Analysis of the Use of Corporate Advertising...

A Comparative Analysis of the Use of Corporate Advertising in the United States and Japan

McLeod, Douglas M., Kunita, Motoko
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Volume:
13
Language:
english
Journal:
International Journal of Advertising
DOI:
10.1080/02650487.1994.11104568
Date:
January, 1994
File:
PDF, 1.11 MB
english, 1994
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