Social media influencers as endorsers to promote travel...

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Journal of Travel & Tourism Marketing 2018 / 05

Social media influencers as endorsers to promote travel destinations: an application of self-congruence theory to the Chinese Generation Y

Xu (Rinka), Xu, Pratt, Stephen
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Language:
english
Journal:
Journal of Travel & Tourism Marketing
DOI:
10.1080/10548408.2018.1468851
Date:
May, 2018
File:
PDF, 1.68 MB
english, 2018
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