[Contributions to Management Science] Competitiveness in Emerging Markets || ‘Datafying’ Broadcasting: Exploring the Role of Big Data and Its Implications for Competing in a Big Data-Driven TV Ecosystem
Khajeheian, Datis, Friedrichsen, Mike, Mödinger, WilfriedVolume:
10.1007/97
Year:
2018
Language:
english
DOI:
10.1007/978-3-319-71722-7_4
File:
PDF, 312 KB
english, 2018