Electronic word-of-mouth (eWOM) on WeChat: examining the...

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International Journal of Advertising 2018 / 05

Electronic word-of-mouth (eWOM) on WeChat: examining the influence of sense of belonging, need for self-enhancement, and consumer engagement on Chinese travellers’ eWOM

Chu, Shu-Chuan, Lien, Che-Hui, Cao, Yang
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Language:
english
Journal:
International Journal of Advertising
DOI:
10.1080/02650487.2018.1470917
Date:
May, 2018
File:
PDF, 658 KB
english, 2018
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