Observation of Luxury Brands' Perceived Position and their...

Observation of Luxury Brands' Perceived Position and their Key Success Factor (L-KSF) in the Japanese Market

KUMAGAI, Ken, NAGASAWA, Shin'ya
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Volume:
14
Year:
2015
Journal:
Transactions of Japan Society of Kansei Engineering
DOI:
10.5057/jjske.14.257
File:
PDF, 1.93 MB
2015
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