The Effectiveness of Brand- and Customer-Centric Content...

  • Main
  • 2018 / 03
  • The Effectiveness of Brand- and Customer-Centric Content...
Journal of Promotion Management 2018 / 03

The Effectiveness of Brand- and Customer-Centric Content Strategies at Generating Shares, ‘Likes’, and Comments

Chwialkowska, Agnieszka
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1080/10496491.2018.1443307
Date:
March, 2018
File:
PDF, 670 KB
english, 2018
Conversion to is in progress
Conversion to is failed