When one bad apple spoils consumers’ judgment of the brand:...

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Journal of the Academy of Marketing Science 2018 / 5

When one bad apple spoils consumers’ judgment of the brand: exposure to an employee’s non-workplace transgression and potential remedies

Johnson, Allison R., Folkes, Valerie S., Wang, Juan
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Language:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1007/s11747-018-0588-3
Date:
May, 2018
File:
PDF, 798 KB
english, 2018
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