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Business Horizons 2018 / 5

Employee brand engagement on social media: Managing optimism and commonality

Pitt, Christine S., Botha, Elsamari, Ferreira, João J., Kietzmann, Jan
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Language:
english
Journal:
Business Horizons
DOI:
10.1016/j.bushor.2018.04.001
Date:
May, 2018
File:
PDF, 467 KB
english, 2018
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