Developing a service value measurement scale in retail banking services
Roy, Sanjit Kumar, Paul, Rik, Quazi, Ali, Nguyen, BangLanguage:
english
Journal:
International Journal of Bank Marketing
DOI:
10.1108/IJBM-03-2017-0055
Date:
May, 2018
File:
PDF, 232 KB
english, 2018