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Remaking the American Patient: How Madison Avenue and Modern Medicine Turned Patients into Consumers. By Nancy Tomes. Chapel Hill: University of North Carolina Press, 2016. xviii + 538 pp. Bibliography, photographs, notes, index. Cloth, $45.00. ISBN: 978-1-4696-2277-4.
Chapin, Christy FordVolume:
91
Year:
2017
Language:
english
Journal:
Business History Review
DOI:
10.1017/S0007680517001623
File:
PDF, 67 KB
english, 2017