Value co-creation in online healthcare communities: The...

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Psychology and Marketing 2018 / 05

Value co-creation in online healthcare communities: The impact of patients’ reference frames on cure and care

Van Oerle, Sarah, Lievens, Annouk, Mahr, Dominik
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Language:
english
Journal:
Psychology & Marketing
DOI:
10.1002/mar.21111
Date:
May, 2018
File:
PDF, 332 KB
english, 2018
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