Who Convinces Whom? Parent and Child Perceptions of...

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Who Convinces Whom? Parent and Child Perceptions of Children's Engagement in Parental Purchase Decisions

Dikčius, Vytautas, Pikturnienė, Indrė, Šeimienė, Eleonora, Pakalniškienė, Vilmantė, Kavaliauskė, Monika, Reardon, James
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Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1080/10496491.2018.1443306
Date:
March, 2018
File:
PDF, 568 KB
english, 2018
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