Who Convinces Whom? Parent and Child Perceptions of Children's Engagement in Parental Purchase Decisions
Dikčius, Vytautas, Pikturnienė, Indrė, Šeimienė, Eleonora, Pakalniškienė, Vilmantė, Kavaliauskė, Monika, Reardon, JamesLanguage:
english
Journal:
Journal of Promotion Management
DOI:
10.1080/10496491.2018.1443306
Date:
March, 2018
File:
PDF, 568 KB
english, 2018