Applying Ajzen’s theory of planned behavior to predict...

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Corporate Communications An International Journal 2018 / 05

Applying Ajzen’s theory of planned behavior to predict practitioners’ intentions to measure and evaluate communication outcomes

Buhmann, Alexander, Brønn, Peggy Simcic
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Language:
english
Journal:
Corporate Communications: An International Journal
DOI:
10.1108/CCIJ-11-2017-0107
Date:
May, 2018
File:
PDF, 401 KB
english, 2018
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