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Engaging audiences on social media: Identifying relationships between message factors and user engagement on the American Cancer Society’s Facebook page

Srivastava, Jatin, Saks, Jeremy, Weed, Amanda J., Atkins, Aaron
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Language:
english
Journal:
Telematics and Informatics
DOI:
10.1016/j.tele.2018.05.011
Date:
May, 2018
File:
PDF, 298 KB
english, 2018
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