[Springer Proceedings in Business and Economics] Advances in National Brand and Private Label Marketing || The Challenges of Digital Transformation for Fast-Fashion Brands: A Proposal for an Operational Tool to Measure Omni-Channel Integration
Martínez-López, Francisco J., Gázquez-Abad, Juan Carlos, Chernev, AlexanderVolume:
10.1007/97
Year:
2018
Language:
english
DOI:
10.1007/978-3-319-92084-9_11
File:
PDF, 183 KB
english, 2018