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Extending the Boundaries of Corporate Branding: An Exploratory Study of the Influence of Brand Familiarity in Recruitment Practices Through Social Media by B2B Firms
Kumar, Ashish, Möller, KristianLanguage:
english
Journal:
Corporate Reputation Review
DOI:
10.1057/s41299-018-0046-7
Date:
May, 2018
File:
PDF, 515 KB
english, 2018