Brand character as a function of brand loyalty

Current Psychology 1992-1993 / WIN Vol. 11; Iss. 4

Brand character as a function of brand loyalty

Paula M. Tidwell, Dianne D. Horgan, Charles T. Kenny
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Volume:
11
Language:
english
Pages:
7
DOI:
10.1007/bf02686791
Date:
January, 1992-1993
File:
PDF, 338 KB
english, 1992-1993
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