Affecting brand loyalty intention: The effects of UGC and...

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Journal of Global Fashion Marketing 2018 / 05

Affecting brand loyalty intention: The effects of UGC and shopping searches via Facebook

Mazzucchelli, Alice, Chierici, Roberto, Ceruti, Francesca, Chiacchierini, Claudio, Godey, Bruno, Pederzoli, Daniele
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Language:
english
Journal:
Journal of Global Fashion Marketing
DOI:
10.1080/20932685.2018.1461022
Date:
May, 2018
File:
PDF, 2.12 MB
english, 2018
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