When Beauty Backfires: The Effects of Server Attractiveness...

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Journal of Retailing 2018 / 6

When Beauty Backfires: The Effects of Server Attractiveness on Consumer Taste Perceptions

Lin, Lily, Hoegg, JoAndrea, Aquino, Karl
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Language:
english
Journal:
Journal of Retailing
DOI:
10.1016/j.jretai.2018.04.003
Date:
June, 2018
File:
PDF, 1.09 MB
english, 2018
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