Position Effects of Menu Item Displays in Consumer Choices: Comparisons of Horizontal Versus Vertical Displays
Kim, Jungkeun, Hwang, Euejung, Park, Jooyoung, Lee, Jacob C., Park, JongwonLanguage:
english
Journal:
Cornell Hospitality Quarterly
DOI:
10.1177/1938965518778234
Date:
June, 2018
File:
PDF, 803 KB
english, 2018