Creating particularized trust in e-retailers through...

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Journal of Strategic Marketing 2018 / 06

Creating particularized trust in e-retailers through experiential value and generalized trust

Izogo, Ernest Emeka, Jayawardhena, Chanaka, Adegbola, Eunice Abimbola
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Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/0965254X.2018.1482944
Date:
June, 2018
File:
PDF, 1.55 MB
english, 2018
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