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Hands Off My Brand! The Financial Consequences of Protecting Brands Through Trademark Infringement Lawsuits
Ertekin, Larisa, Sorescu, Alina, Houston, MarkLanguage:
english
Journal:
Journal of Marketing
DOI:
10.1509/jm.17.0328
Date:
June, 2018
File:
PDF, 1.02 MB
english, 2018