Predictive Segmentation in Action - Using CHAID to Segment Loyalty Card Holders
Galguera, Laura, Luna, David, Méndez, M. PazVolume:
48
Language:
english
Journal:
International Journal of Market Research
DOI:
10.1177/147078530604800407
Date:
July, 2006
File:
PDF, 89 KB
english, 2006