Multi-item scale construction to measure consumers’...

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Journal of Marketing Communications 2018 / 06

Multi-item scale construction to measure consumers’ attitude toward advertising music

Raja, Md Washim, Anand, Sandip, Kumar, Ibha
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Language:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527266.2018.1471615
Date:
June, 2018
File:
PDF, 1.63 MB
english, 2018
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