The interaction effect between brand identification and personal crisis relevance on consumers’ emotional reactions to a fashion brand crisis
Gistri, Giacomo, Corciolani, Matteo, Pace, StefanoVolume:
9
Language:
english
Journal:
Journal of Global Fashion Marketing
DOI:
10.1080/20932685.2018.1461021
Date:
July, 2018
File:
PDF, 1.89 MB
english, 2018