Perceptual maps via enhanced correspondence analysis:...

  • Main
  • 2018 / 6
  • Perceptual maps via enhanced correspondence analysis:...

Perceptual maps via enhanced correspondence analysis: representing confidence regions to clarify brand positions

Iacobucci, Dawn, Grisaffe, Doug
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Language:
english
Journal:
Journal of Marketing Analytics
DOI:
10.1057/s41270-018-0037-7
Date:
June, 2018
File:
PDF, 1.17 MB
english, 2018
Conversion to is in progress
Conversion to is failed