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Marketing Intelligence & Planning 2018 / 06

Advertising skepticism, need for cognition and consumers’ attitudes

Raziq, Muhammad Mustafa, Ahmed, Qazi Mohammed, Ahmad, Mansoor, Yusaf, Saquib, Sajjad, Aymen, Waheed, Salman
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Language:
english
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/MIP-11-2017-0273
Date:
June, 2018
File:
PDF, 249 KB
english, 2018
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