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[Advances in Theory and Practice of Emerging Markets] Digital India || The Driving Forces Behind Customer Retention in a Digitized World: Evidence from India (A Partial Least Squares Approach)
Kar, Arpan Kumar, Sinha, Shuchi, Gupta, M. P.Volume:
10.1007/97
Year:
2018
Language:
english
DOI:
10.1007/978-3-319-78378-9_1
File:
PDF, 630 KB
english, 2018