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Current Psychology 2018 / 6

The effect of brand personality self-congruity on brand engagement and purchase intention: The moderating role of self-esteem in Facebook

Lee, Jin Kyun, Hansen, Sara Steffes, Lee, Shu-Yueh
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Language:
english
Journal:
Current Psychology
DOI:
10.1007/s12144-018-9898-3
Date:
June, 2018
File:
PDF, 597 KB
english, 2018
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