Brand co-creation through social commerce information sharing: The role of social media
Tajvidi, Mina, Richard, Marie-Odile, Wang, YiChuan, Hajli, NickLanguage:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2018.06.008
Date:
June, 2018
File:
PDF, 424 KB
english, 2018