Brand experience and consumers’ willingness-to-pay (WTP) a...

Journal of Retailing and Consumer Services 2018 / 09 Vol. 44

Brand experience and consumers’ willingness-to-pay (WTP) a price premium: Mediating role of brand credibility and perceived uniqueness

Dwivedi, Abhishek, Nayeem, Tahmid, Murshed, Feisal
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Volume:
44
Language:
english
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2018.06.009
Date:
September, 2018
File:
PDF, 306 KB
english, 2018
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