The Effects of Implicit Team Identification (iTeam ID) on...

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The Effects of Implicit Team Identification (iTeam ID) on Revisit and WOM Intentions: A Moderated Mediation of Emotions and Flow

Chang, Yonghwan, Wann, Daniel L., Inoue, Yuhei
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Language:
english
Journal:
Journal of Sport Management
DOI:
10.1123/jsm.2017-0249
Date:
June, 2018
File:
PDF, 598 KB
english, 2018
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