The impact of uncertain rewards on customers’...

The impact of uncertain rewards on customers’ recommendation intention in social networks

Wang, Qi, Sun, Yan, Zhu, Ji, Zhang, Xiaohang, Cheung, Christy
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Language:
english
Journal:
Internet Research
DOI:
10.1108/IntR-03-2017-0116
Date:
June, 2018
File:
PDF, 439 KB
english, 2018
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