Native Advertising: Is Deception an Asset or a Liability?

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Native Advertising: Is Deception an Asset or a Liability?

(Karen) Han, Jiyoon, Drumwright, Minette, Goo, Wongun
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Language:
english
Journal:
Journal of Media Ethics
DOI:
10.1080/23736992.2018.1477048
Date:
June, 2018
File:
PDF, 1.90 MB
english, 2018
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