Understanding multichannel shopper journey configuration: An application of goal theory
Harris, Patricia, Dall’Olmo Riley, Francesca, Hand, ChrisVolume:
44
Language:
english
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2018.06.005
Date:
September, 2018
File:
PDF, 766 KB
english, 2018