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What drives green brand switching behavior?

What drives green brand switching behavior?

Wu, Hung-Che, Wei, Chiou-Fong, Tseng, Li-Yu, Cheng, Ching-Chan
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Language:
english
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/MIP-10-2017-0224
Date:
June, 2018
File:
PDF, 253 KB
english, 2018
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