What drives green brand switching behavior?
Wu, Hung-Che, Wei, Chiou-Fong, Tseng, Li-Yu, Cheng, Ching-ChanLanguage:
english
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/MIP-10-2017-0224
Date:
June, 2018
File:
PDF, 253 KB
english, 2018