Consumer-based brand equity (CBBE) in the context of an...

Tourism Management 2018 / 12 Vol. 69

Consumer-based brand equity (CBBE) in the context of an international stopover destination: Perceptions of Dubai in France and Australia

Kotsi, Filareti, Pike, Steven, Gottlieb, Udo
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Volume:
69
Language:
english
Journal:
Tourism Management
DOI:
10.1016/j.tourman.2018.06.019
Date:
December, 2018
File:
PDF, 465 KB
english, 2018
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