How Shopping Mall Service Quality Affects Customer Loyalty...

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Journal of International Marketing 2018 / 06

How Shopping Mall Service Quality Affects Customer Loyalty across Developing Countries: The Moderation of the Cultural Context

DIALLO, Mbaye Fall, DIOP-SALL, Fatou, DJELASSI, Souad, GODEFROIT-WINKEL, Delphine
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Language:
english
Journal:
Journal of International Marketing
DOI:
10.1509/jim.17.0071
Date:
June, 2018
File:
PDF, 781 KB
english, 2018
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