AN EXECUTIVE LOOKS AT—Marketing in the Money Card Society

California Management Review 1968 / FALL Vol. 11; Iss. 1

AN EXECUTIVE LOOKS AT—Marketing in the Money Card Society

LAWRENCE CHAIT
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Volume:
11
Language:
english
Journal:
California Management Review
DOI:
10.2307/41164137
Date:
January, 1968
File:
PDF, 572 KB
english, 1968
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