Understanding programmatic TV advertising

Understanding programmatic TV advertising

Malthouse, Edward C., Maslowska, Ewa, Franks, Judy U.
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Language:
english
Journal:
International Journal of Advertising
DOI:
10.1080/02650487.2018.1461733
Date:
May, 2018
File:
PDF, 887 KB
english, 2018
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